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Now available in europe

The skincare sensation from South Africa

Rooted in Tradition
At the heart of Afari skincare, is Bulbine frutescens, a small indigenous shrub, which has been used as a skin remedy by generations of South Africans.
Afari's hero ingredient Bulbine has been clinically proven to stimulate collagen production
Refined by Science
The sap has been clinically proven to increase collagen density by 100%. This is fundamental in maintaining skin’s healthy, youthful-looking appearance.
Afari feature in cosmopolitan maagzine
Afari online feature in Glamour magazine
Afari won Best Brightening Serum in Woman & Home Magazine Beauty Awards 2022
Online feature of Afari on Women's Health
Afari was featured in Business of Fashion

Simplify your daily beauty routine. These 4 multi-tasking products are all you need.

Priming Cleanser
Our gentle, silky cleanser effectively removes makeup and impurities, leaving your skin perfectly primed.
BRIGHTENING ELIXIR
Our powerful Vitamin C serum boosts radiance and reduces the appearance of discolouration.
PROTECTING DAY CREAM SPF30
Our hydrating sunscreen provides daily broad spectrum protection to help maintain a youthful-looking complexion.
OVERNIGHT REGENERATING CREAM
Wake up to noticeably smoother, more radiant skin with our intensive overnight treatment.

Don't just take our word for it. See what our customers are saying.

★★★★★

I am completely obsessed with all the AFARI products! I feel as though I have had a professional facial every morning and evening. 

Jill M
★★★★★

I am completely in love. My skin has never felt more nourished before and it lasts the whole day, constantly glowing. One of my other favourite things about it, is the smell. It takes me back to the natural surroundings of the bush.

Kate W
★★★★★

Best Cleanser EVER! Honestly can’t express what a difference this cleaner has made to both my face and décolletage. I absolutely LOVE it.

Chelle L
★★★★★

I've been using the Afari Collection for two weeks now and today is the first time in two years that I’ve felt confident enough to go to the office with NO FOUNDATION on!

Herusha K
★★★★★

I have never looked forward to a skincare routine more. My skin has felt incredible from the very first day.

Michelle G
Giving Back

Empowering Women

Every Afari product sold, directly benefits the women harvesting the plants in rural Limpopo.
PETA Approved

Afari is vegan and cruelty free. We do not conduct animal testing and our products do not include any animal-derived ingredients.

Ethically Sourced

We source our Bulbine from an organic farm in rural Limpopo, where it is sustainably cultivated by female harvesters.

Produced in South Africa

The Afari Collection is made in Cape Town, South Africa. Afari works with a number of local, female-owned businesses.