Priming Cleanser

Our Afari Priming Cleanser is our bestselling foaming face wash. It exfoliates, removes makeup and leaves skin pH balanced.
This gentle, silky priming cleanser effectively removes makeup and impurities, leaving skin perfectly primed for optimum absorption of Afari Brightening Elixir.
The oil-free formula is lash-extension friendly.  Formulated at a non-stripping pH level of 5.5, this cleanser is suitable for daily use across all skin types. When used as recommended, this product should last you up to 3 months.
CLINICAL REPORT: 100% agreed that their skin felt comfortable immediately after cleansing with the Afari Priming Cleanser
Clinical report: 93% agreed that their skin felt smoother immediately after cleansing with the Afari Priming Cleanser
The Afari Collection uses skin-friendly ingredients: Free from sulphates, parabens, mineral oils and other skin-irritating ingredients

Priming Cleanser

Regular price €38,00
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  • Free shipping for orders over €50
  • Free returns
Tax included.

This gentle, award-winning cleanser effectively removes makeup and impurities, leaving skin perfectly primed for optimum absorption of Afari Brightening Elixir.

After cleansing skin feels clean, supple and soft.

The oil-free formula is lash-extension friendly.

Formulated at a non-stripping pH level of 5.5, this cleanser is suitable for daily use across all skin types. When used as recommended, this product should last you up to 3 months.

🏆 Winner: Best Gentle Cleanser at the Woman & Home 2023 Beauty Awards

All Afari bottles are fully recyclable. 

Read more about our hero ingredient Bulbine frutescens here.

To learn more about the Afari journey click here.

    • Bulbine Frutescens soothes and calms the skin.
    • Glycerin intensely moisturises the skin, leaving it soft and supple after cleansing.
    • Pro-vitamin B5 supports moisture retention and leaves the skin feeling conditioned after cleansing.
    • Coco Glucoside effectively cleanses the skin without causing irritation or dryness.

    Aqua (Water), Decyl Glucoside, Coco Glucoside, Cocamidopropyl Betaine, Glycerin, Acrylates Copolymer, Panthenol, Hydrolysed Jojoba Esters, Glyceryl Oleate, Parfum (Fragrance), Bulbine Frutescens (Stalk Bulbine) Leaf Juice, Sodium Benzoate, Potassium Sorbate, Citric Acid, Sodium Hydroxide, Gluconolactone, Citronellol, Coumarin, Eugenol, Geraniol, Hydroxycitronellal, Limonene, Linalool.

    * Scent and colour may vary due to seasonal variation of natural ingredients. This does not influence the efficacy of the product.

    Morning and evening, massage one pump of cleanser over damp face and neck to create a fine, foaming mousse. Rinse thoroughly with warm water.
    • Skin-friendly ingredients: Free from sulphates, parabens, mineral oils and other skin-irritating ingredients
    • Sustainable: Ethically sourced from an organic farm in Limpopo, South Africa
    • Cruelty free: Afari does not conduct animal testing of any ingredient or finished product, either directly or through our suppliers.
    • Vegan: The Afari Collection does not include any animal-derived ingredients or animal byproducts.
    • Effective: Clinically proven results and suitable for all skin types

    Clinical Report

    Pairs well with

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